Trust is one of the main decision-making criteria for men at the first meeting of new people for the first time. I mean, think about it. If you want to buy a house, select a new computer or even decide where to take your partner for dinner for this special occasion, what are you doing? You ask someone for their advice. In the case of the house, you will ask for many people from a range or agents or real estate agents to friends and family. And of course, you are right. It’s a great expense. This also affects your life experience. If you select the wrong home, you will be recalled every time you go to the door.
What about these more personal experiences like dinner with your partner? Get the wrong advice and therefore choose the wrong type of restaurant for a birthday or anniversary and you will just have wasted your money. No romantic end at the evening for you.
Casino Genie, independent online casino aggregator, recently released an investigation that had quite surprising results. The bottom line is that online casinos lose thousands of customers every day.
Jon Hingston, Customer Satisfaction Officer at Casino Genie, said: “Our survey of 2,500 online players over 100 online casinos shows that players want more personal service. And one of the key criteria. From this personalized service is confidence. Players want honesty and integrity. Of course, this will cost the casinos more to manage, but the rise will weigh these costs. The numbers of the survey show that the players stay with A casino 5 times longer when customer service responds to their expectations. So, given this information, which we now need to understand is how can we help casinos to offer a fun and fun experience. ” .
So why is trust so importantly. We are talking about hardened players who just want to make money, right? N ° Hingston tell us: “The big players is new to the game. And there is a huge community of people who are deposited by the complexity of the games, the language we use is confusing and feeling out of their depth. If online casinos want to win defenders of life they need to be “your friend”. To behave like the friend at school who taught you the rules of baseball or English cricket without laughing at you. Then you can then enjoy the game more. “
Of the 2,500 online casino players that Casino Genie interrogated a little over 1,400 years old played less than 12 months. Only 24% were loyal to a casino. More than 62% have played four or more casinos.
Interestingly doing these players who played more than 12 months, there was still a huge amount of players playing four casinos or more than 48%. Alarmifier for online casinos 78% of these cited with poor customer service as a reason for their ficklicity. Only 4% of the players had found the site they were entirely loyal too. But here is the killer’s fact. Each of these 100 people said that the reason they are blocked with their casino was because of “superb customer service”. Makes you think that. Why is my casino not like that?
Not one of these 100 players played in a ‘top 20’ casino. Small casinos are smarter, reacting faster and play shop game to try to compete with this sector. And his beginning to have an effect.
So let’s go back to the problem of trust. Another figure that came out of the investigation. 82% of the people requested reported that they would try a new online casino if recommended by a friend. 68% of people said they would try a new online casino if it was “highly recommended” by other players.